“As you know it [the blog] started out very much as an experiment, but quickly proved itself and we now consider it an integral part of our content and comms strategy. And it will become increasingly important. From very early on it earned a better Google PR than our main site even…. the organic search traffic is growing along with the SERPs, and it definitely ranks better than the rest of our site for certain keywords.”
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The LePoidevin Rickinger Group is a full-service strategic marketing, advertising and public relations agency serving the business-to-business and business-to-consumer marketer. Our clients are leaders in the animal health, pet, mining, electric power distribution, agriculture, pest control, cleaning & sanitation, and flexible packaging industries. We offer senior-level account service and creative talent, and focus our efforts and services on solving marketing and communications challenges for our clients through sound strategic counsel and award-winning creative.
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Visit the site: LePoidevin Rickinger Group
“We are very happy with the growth in sales online, and Netconcepts’ management of our online media campaigning and paid search program has been a key driver of that….Netconcepts have very strong core competencies around the technical aspects of web
development and search engine optimisation…”
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Emergency Medical Products Inc. sells emergency medical supplies and equipment to fire fighters and EMS professionals. In other words, each sale isn’t just money in their virtual cash register; it’s as if somebody’s life depends on it!
This online catalog site is powered by our GravityMarket ecommerce platform which means it is search engine friendly out of the gates, with an intuitive feature rich website for customers and a powerful administrative interface for our client. Among other things, the site supports “EZ Ordering” by SKU or item number. They are also embracing the concept that “markets are conversations,” having just started a blog.
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Visit the site: Emergency Medical Products
The firm that built the site for Wild Planet believes they have done a pretty good job of optimizing ShopWildPlanet.com. Let’s see if their confidence is well founded…
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“We’re a search company and thought we were pretty clued up on SEO. We brought in Netconcepts, and they told us that some of our ideas on SEO were on target and others were not. They then told us about some key things that we didn’t know about. The ROI was immediate. Our only regret was not working with them sooner - they are a world leading specialist in SEO.”
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realestate.co.nz is operated by the Real Estate Institute of New Zealand (REINZ). The site is a comprehensive meta-directory of listed properties in New Zealand and is currently the second most popular real estate site in New Zealand.
The site boasts a number of Web 2.0 features including RSS, Google Maps, microformats and AJAX. Every page, every search and every field has a corresponding RSS feed as well as email alert to which visitors can subscribe. This new site is of course search engine friendly, allowing spiders to traverse the site fully through text links. Dates and times of open homes can be saved directly to the calendar software such as Outlook, thanks to the use of microformats.
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Visit the site: RealEstate.co.nz
Meredith Bright of Yarnware writes: “I used to have much better organic search rankings, but they have been dropping recently. I can’t figure out what is wrong.” It wasn’t hard to see why. The site is running Lotus Notes Domino –– not a platform that is very friendly to search engines because of its long, complex-looking URLs. However, the issues with the site were much more fundamental. The www.yarnware.com site has broken some cardinal rules of SEO.
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Derceto is a software company which has been funded by a leading New Zealand venture capital firm. It makes modelling software for water distribution. Their software helps reduce power consumption by helping the water companies save significant amounts of money off of their power bills.
Derceto.com is an information-rich corporate website with FAQs, online forums, white papers, presentations, and fact sheets.
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Visit The Site: Derceto
HEADQUARTERS
2820 Walton Commons West, Suite 123
Madison, WI 53718 USA
Phone: (608) 285-6600
Toll-free: 888 207-1109
REGIONAL OFFICE
36 Anzac Rd., Browns Bay
Auckland, New Zealand
Phone: (+64) 9 476-4601
infodesk@netconcepts.com
